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SITE Midwest set our mission for 2021 to get back to traveling and connecting our industry. The 2nd annual SMART Forum will be hosted August 12 - 15, 2021 in Jamaica!

SMART Forum is an educational incentive travel event hosted in an amazing incentive travel destination! Our acronym for SMART is more important than ever as our educational content will revolve around Adapt, Respond and Transform.

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SITE Midwest Adapt Respond Transform

Click below for the application to be included as a Hosted Buyer

The link above will take you to the Hosted Buyer application.  Upon completion of the form, your information will be reviewed by our approval panel.  If accepted, an actual invitation will be sent for you to register.

Hosted Buyer Experience Includes

  • Round-trip transfer to and from the airport to Secrets Wild Orchid Resort

  • Three nights at the all inclusive Secrets Wild Orchid Resort

  • All food & beverage in the all inclusive package during stay

  • General session and breakout education

  • Group activity

Agenda Overview

Thursday, August 12, 2021

At Leisure/Arrivals


10:00 AM – 6:00 PM

5:00 PM – 6:30 PM                           

6:30 PM – 9:00 PM                     
9:00 PM
11:00 PM


​Friday, August 13, 2021


6:00 AM 7:00 AM
7:00 PM
9:00 AM      

9:00 AM 10:45 AM

10:45 AM11:15 AM
11:15 AM – 12:00 PM

12:00 PM – 1:00 PM

1:00 PM – 5:00 PM

7:00 PM – 9:00 PM

​​Saturday, August 14, 2021


6:00 AM – 7:00 AM
7:00 AM – 9:00 AM
9:00 AM – 10:00 AM
10:15 AM – 12:00 PM

12:30 PM – 3:00 PM
3:00 PM
6:00 PM

6:00 PM – 9:30 PM

Sunday, August 15, 2021


 7:00 AM – 12:00 PM

* Agenda is subject to change

Thursday, August 12, 2021

At Leisure/Arrivals


Hospitality Suite

Sponsor Showcase

Welcome Dinner


​Friday, August 13, 2021


Wellness Activity
Breakfast at Leisure  

Opening General Session


Lunch at Leisure

Afternoon Activities

Beach Dinner at Secrets Wild Orchid


Saturday, August 14, 2021


Wellness Activity

Breakfast at Leisure
Closing General Session

Beach Party with Lunch
Open Time

Reception & Dinner Offsite at Sandals

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SITE Midwest is a CMP Preferred Provider
This program has been submitted for approval for CMP continuing education credits

by the Events Industry Council.

Meet Our Special Guest Speakers

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Kate Patay

Focusing on lifestyle, travel, tourism, meetings & events, Kate is leveraging her trusted relationships and earned credibility to help overcome friction points, accelerate messaging, drive engagement and help guide the hospitality industry to recovery.

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Scott Lucius

Scott Lucius has over 20 years experience in the meeting and events industry. He is a Partner at Unbridled Solutions and serves as the Chief Commercial Officer. His primary focus is to lead Unbridled’s commercial and operational strategy and oversees each of their offices across the country.

Crystal Washington

Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity! As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics, and makes them easy to understand and accessible for everyday people.

An auction benefiting our charitable partner
will take place during the conference.
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Interested in being a sponsor of this SITE award winning event?

Our Director of Sponsorship, Mike Farmer has a message about the benefits.  See what he has to say here and refer to our Sponsorship Prospectus

for more details.


Not a SITE Midwest Member? Contact Rachel Carey for membership information.

Thank You to Our Host Hotel:

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Thank You to Our Platinum Sponsors:

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Thank You to Our Destination Sponsor: