Dear SITE Midwest Friends & Sponsors,


Let me begin by offering my gratitude to all of our 2020 members and partners. As it was indeed a challenging

year for our entire industry, we made it our focus and our priority to bring our community together. With support

of our whole community, we were able to do what we do best – host live and virtual events that connected our

members with education, networking, coaching, and volunteer opportunities.


In 2021, we have set some bold goals ahead of us, including bringing back some of our award-winning live events.

As event and incentive leaders, we believe it is our responsibility to be the front-runners setting the stage for meeting

safely. With support from our board, sponsors, and volunteers, we plan to host live events with the utmost of care

and best practices in safety.


We started this with our Hybrid Executive Board Retreat held in Cancun, Mexico, graciously hosted by our partners

at the wonderful Paradisus Cancun. In addition to developing our Chapter’s 2021 initiatives, we gained countless insights

about bringing a group together safely and efficiently. 


An important part of our initiatives this year will not just be in hosting safe, live events – but in sharing all that we learned so

we can prepare our industry for the return of safe travel and events. It’s when we learn and share together that we can become

the absolute best leaders in the industry we all exude a deep passion and joy for. 


More than anything else, I know that when we travel, when we connect – we change the world. I can’t wait to see you soon and

make big things happen together.


Cheers to our incredible SITE Midwest community!


Ashley Lawson



President's Letter