Board of Directors




Ashley Lawson, CITP
VP, Business Partnerships
Achieve Incentives and Meetings
Lindsay Adams, CITP
Performance Strategies, Inc.
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President-Elect 2022 &

VP of Education

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Past President

Brandi Ronk, CITP
Director Group Sales
Melia Hotels

Vice President of Finance

Nate Evans
Northwestern Mutual

Vice President -

Jennifer Veselko, CITP
Associate Director, Sales
Caesars Entertainment

Vice President - Membership

Rachel Carey, CITP
VP, National Sales
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Vice President - Communications

Jennifer Brown, MBA, CITP
Director, Incentive & Meeting Sales
All Inclusive
Hilton Resorts

Director of Education

Susan Barnes, CIS
Global Sales Director
KSL Resorts
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Director of Events

Kim Kossl
Sr. Director, Global Accounts
Helms Briscoe
Mike Farmer
VP of Sales
Strategic IS

Director of Sponsor


Director - Memberships

Michelle Mariani, CITP
Divisional Director of Sales
Belmond Hotels
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Director of Event Communications

Daniel Ecklund, DMCP
Director of Event Services
CTC Destination Management 

Director of Creative Design

Evelina Lind
Tourism, Leisure and Event Planning Student
Bowling Green University

Director of Social Media

Emily Carman
Director of Marketing
International Group Sales, Inc.

Director of SMART Forum

Shelby Myers
People & Possibilities Manager