Board of Directors



Mary Clare Darland
Director, Sourcing
Maritz Travel

Vice President - Finance

Stan Hershenow
Team Lead Incentive Accounts
InterContinental Hotels Group

A Maritz Travel team member since 1989, Mary Clare manages a seasoned team of buyers who source, negotiate and contract worldwide with suppliers on behalf of their clients. With 30 years of industry experience, she is respected among her peers, team and industry colleagues as a skilled negotiator, trusted adviser and client advocate. As past chair and current member of the Maritz Global Events’ Human Trafficking Committee, Mary Clare strives to raise awareness about the issue. 

Mary Clare began her work with SITE in 2011. She hopes to contribute her passion for our Industry to the continued growth and success of SITE Midwest.

Stan has been focused on the group and incentive segment since 1996.  His current role is Team Lead Incentive Accounts for InterContinental Hotels Group, a global role with dual responsibilities for team leadership and account management.  He provides oversight and direction for Starwood's 11 Hawaii resorts.


He has been a SITE member since 2004 and currently serves as co-chair for the SITE Classic.

Co-Vice President - Education

Jim Adams
Performance Strategies, Inc.

Established in 1992 by Jim Adams, Performance Strategies, Inc. (PSI) is a marketing incentive house specializing in rule structures that drive incentive programs and target audiences to achieve goals. Through design and execution of world-class incentive travel programs, PSI has facilitated luxurious incentive travel programs for groups small and large. PSI is also a provider and facilitator of merchandise incentive programs. As the name suggests, the objective is to enhance performance results of employees and channel partners by creating unique rule structure strategies.

A member of SITE for over 20 years holding several committee chair positions.

Co-Vice President - Education

Lindsay Adams
Performance Strategies, Inc.

Lindsay has officially been involved in the incentive travel industry for over 10 years, joining Performance Strategies, Inc. in 2009 as an account manager. However, Lindsay grew up learning the industry from her father, the founder of PSI. In 2013 Lindsay became the Director of Operations and in 2017 she became President, running the company with her sister, Shelby. 


Lindsay has been involved with SITE since 2012 and has been active with the Young Leaders. She is thrilled to join the SITE Midwest Board as the VP of Education. 

Co-Vice President - Sponsorship

Linda Schweiss
Director, Supplier Relations
Maritz Travel

With 27 years of industry experience, Linda has left her mark on Maritz Travel, serving as a product marketing specialist, travel account executive, sales support manager, destination specialist, proposal development manager and travel buyer. As Director of Supplier Relations, Linda oversees the relationships and agreements with our DMCs and supplemental suppliers, ensuring that our trusted providers deliver innovative solutions, high levels of service and competitive pricing, as well as impeccable guest experiences.

Co-Vice President - Sponsorship

Jennifer Veselko
Associate Director, Sales
Caesars Entertainment

Jennifer Veselko, is an Associate Director of Sales with Caesars Entertainment, remotely located in the suburbs of Cleveland, OH.  Jennifer brings over 25 years of experience in her Hospitality career with varied experiences in corporate travel, meeting site selection and event management and more recently in hotel sales for many years with Marriott International and Caesars Entertainment.  She feels honored to assist in mentoring and leading a team of 20 remote salespeople located across the Midwest and Southeast, selling the 12 Caesars properties located in Las Vegas and Atlantic City and creating meeting experiences for their clients in their locale.

Co-Vice President - Events

Brandi Ronk
Director, Group Sales
Melia Hotels International

Co-Vice President - Events

Liz Vinsand
Director, National Accounts
Vail Resorts

Brandi brings over 20 years of travel and incentive industry experience, in the areas of training, event planning, contract negotiations, sales and operational experience. 


Based in San Antonio Texas, Brandi represents all Melia Hotels around the world, to book Groups and Events,  working with amazing clients in South Central United States.

Liz Vinsand is the Global Director of National Accounts for Vail Resorts Meeting& Events, handling the Midwest.


Although she is a new member of SITE, she has been actively involved in the meeting and incentive industry for 25 years.

Vice President - Membership

Megan Barry
VP, Travel Operations
Fusion Performance Marketing

Megan has decades of experience in group travel operations, destination purchasing and supplier management, and leading a dynamic operations team. Her positive attitude is infectious, but behind that resides an unparalleled attention to detail.

Vice President -

Young Leaders

Rachel Carey
VP, National Sales

Rachel has a simple goal, “Make her clients shine”. As the VP-National Sales for CSI DMC, she specializes in bringing unforgettable programs to life for clients. She has a Bachelor’s in Travel and Tourism Management and spent more than 12 years in senior sales roles with Hilton Hotels. 
Rachel looks forward to guiding new members to greater success in her role with SITE as VP of Young Leaders.

Vice President - Communications

Liz Hunt
VP, Operations

Liz has been in the hospitality industry for over 17 years with expertise in planning, incentive travel, non-profit, production and speaker management. She launched her career with Maritz Travel Company and then joined Unbridled in 2011 as an Account Manager, excelling to VP of Operations by 2015. Responsible for overseeing program operations and registration services for over 300 client events annually, Liz is known as a dedicated advocate for Unbridled in the industry. Her knowledge, integrity, leadership, and commitment to client satisfaction are main contributors to her successful career.

Director - Content

Emily Breeze
Director, Registration Services

Emily has over a decade of events expertise in a variety of roles – planning, sourcing, contracting, registration building and sponsorship management. She currently serves as the Director of Registration Services for Unbridled in the Kirkwood, MO office.

This is Emily's first year with SITE and on the board. 

Director - CSR

Ashley Lawson
VP, Business Partnerships 
Achieve Incentives and Meetings

Ashley Lawson is a third-generation leader at Achieve Incentives & Meetings. Prior to joining the firm, Ashley spent a decade in Washington, DC focused on ending veteran homelessness in the Capital. There, she planned everything from volunteer activities that won Guinness World Records to coordinating First Lady, Michelle Obama’s, visit serving lunch to the homeless.

Fun fact: Ashley’s grandfather, Chuck Lawson, was co-founder of SITE!

Director - Social Media

Kristina Chaplin
Director, Global Accounts, Meetings & Events

Kristina Chaplin has been a part of the AccorHotels team since May 2004. She began her Fairmont career at the Fairmont Chicago as National Sales Manager, progressing to her current role as Director, Global Accounts, Meeting & Events. Her market is dedicated to Meetings & Events serving Incentive, Corporate and Association clients in the Midwest on behalf of 4,600+ AccorHotels properties such as Sofitel, Raffles, Swissôtel and Fairmont properties around the globe. 

She joined SITE and the board in 2016.